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Get Out From Behind Your Desk.
My 5 Keys to 21st Century Lawyer Marketing system is all about leveraging modern media and technology to make your marketing easier, faster, and more effective. But all the blogging, tweeting, pin’ing...
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A simple social media strategy for the busy lawyer.
A simple social media strategy for the busy lawyer. If you’re like most lawyers, there just aren’t enough hours in the day to do everything you need, want or “should” do. That’s why social media is an...
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Why lawyer marketing is like dental hygiene
How’s that for a headline, huh? It’s true. Good lawyer marketing IS like dental hygeine. You have to implement small daily routines that, if performed habitually, will keep your practice healthy. Just...
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When life gets in the way… Don’t let it!
It’s happened to us all. Last week, my wife was called out of town suddenly to care for an ailing relative. This left me in charge of our three kids (aged 5, 3 and almost 1 year). Our usual babysitter...
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Knowing WHY is key to lawyer marketing.
Begin every marketing communication with the end in mind. In order to do this, you must know who your audience is, and have a clear intention for each marketing activity you undertake. If you're going...
View ArticleThe do’s and Don’ts of attorney video marketing with Gerry Oginski.
A few months ago, I had the good fortune to talk in a google+ hangout with Gerry Oginski about the do's and don'ts of video marketing for attorneys. Here's the video. The post The do’s and Don’ts of...
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How writing a simple ebook can help your lawyer marketing
Every lawyer should write an e-book. I'm serious. Writing an ebook is among the best marketing activities you can do when working to grow your law practice. The reasons are: It establishes your...
View ArticleSome Random Thoughts on Attorney Marketing
I was on a webinar earlier today, and the subject of marketing came up. Here are a few thoughts I took away from it. Marketing isn't just about putting out content regularly. It's about putting out...
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Podcasting Works.
What if you could reach one in three members of your target market with your message, each time you send out a communication? That’d be pretty amazing, right? Well, at the end of 2013, Pew Research...
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Tools and Tips for How to use video in your attorney marketing
A few days ago, a colleague contacted me to congratulate me on my use of video to market myself and my practice. (I have a youtube channel where I answer common entertainment law questions, which...
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